Looking to start a career in the versatile and lucrative field of digital marketing? The demand for digital marketers has grown rapidly in recent years, with both freelance and full-time positions ripe for the picking. But there’s just one little problem – you have a degree in psychology and no experience or education in digital marketing. Luckily, you don’t need to be certified to work as a digital marketer, and there are plenty of ways in order to acquire both digital marketing skills and practical experience. In this article, we take a look at the best ways to start a career in digital marketing in 2021, so you can start your new career path strong.
Learn how to use key digital marketing tools
One of the most valuable skills that employers look for when it comes to digital marketing is experience in using key digital marketing tools. There are plenty of free courses that will teach you how to use the most in-demand digital marketing tools out there, giving you virtual certificates to put on your resume.
BrainStation tells us more about which digital marketing tools are most valuable to prospective employers:
“The more digital marketing tools you have experience with, the easier it will be to become a Digital Marketer. Google Analytics and Google Ads, for example, allow Digital Marketers to measure and track the performance of marketing campaigns and initiatives. SEO tools like Ahrefs, Moz, and SEMrush, are also essential, giving Marketers the ability to explore relevant keywords, check backlinks to your pages, identify related keywords, and analyze competitors’ SEO.”
Create your own website and get practicing
Want to really show that you’re serious about digital marketing? Create your own website to show off your skills. While your first website may not turn out exactly how you’d like it to (meaning, it may or may not be a flop), you can try out the new skills and techniques that you’ve learned without harming anyone else’s website. Plus, you have a solid example for your digital portfolio.
Ahrefs Blog explains why creating your website is one of the best ways to start off your digital marketing career:
“By building your own website, you’re creating a lab where you can test and learn different marketing strategies. All without worrying about hurting someone else’s site. Not only that, what else can demonstrate your skills better than showing that you’ve actually grown something from scratch?”
Choose your digital marketing career path
Last but not least, it’s important to choose your digital marketing career path. The most common entry-level digital marketing job is a Digital Marketing Specialist, which is likely where you’re going to want to start out. This is a person who helps with a variety of different aspects of digital marketing, including search engine optimization (SEO), social media marketing, and content marketing.
Adam Enfroy explains why you should choose your digital marketing career path before applying to jobs:
“There are a number of different digital marketing disciplines, each carrying its own unique career path. Although you can’t afford to be too picky when applying for your first job, matching your current interests and strengths to a digital marketing discipline that you like will be the most rewarding.”
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