With the introduction of TikTok, chat bots, and Instagram influencers over the past decade, it can feel like it’s hard to keep up with today’s most effective marketing strategies. However, did you know that email is still one of the oldest and most effective messaging channels? While there’s no “golden rule” or one size fits all solution to crafting the perfect B2B outreach email, there are definitely best practices that should be followed. In this article, we take you through 3 expert tips on crafting the perfect B2B outreach email, so you can increase the number of people who genuinely care about its content.
Know your audience
Knowing your audience is by far one of the most important aspects of crafting the perfect B2B outreach email. Doing some basic research into your audience’s demographic is a great way to make sure that you are tailoring your outreach email to them as much as you possibly can, as well as including any relevant personal details that you have collected (even if it’s just their first name).
Sujan Patel tells us more on why it’s important to know your audience when crafting your B2B outreach emails:
“The first rule of writing the perfect outreach email is to know your recipient. You don’t need to know them personally, of course. But you should do enough research to gauge the style and tone that best suits them, and find a few personal details to make the message specifically about them.”
Craft a compelling subject line
How many times have you glanced at a subject line of a marketing email, only to immediately delete the message? When it comes to email, you truly only get one chance to save your hard work from your customer’s trash folder, so it’s important to make sure that you’ve included a compelling subject line.
Salesforce.com explains ways in which you can come up with subject lines that will immediately appeal to your customer:
“What are the best B2B email subject lines? One way to determine the answer is by reading hundreds of email subject lines written by other salespeople. Scan your own inbox to find sales email examples and subject lines that inspire you. Sign up for email newsletters from service providers, request product demos from SaaS companies, and subscribe to promotional updates from ecommerce stores. Automatically filter them into a separate folder, instead of letting them sit in your inbox, so important messages don’t get buried. Reference that folder when you want new ideas for ways to improve your sales copy and subject lines.”
Show social proof
The more social proof that can sneakily fit into your outreach email the better, as this will help customers realize that your product or service may actually work. Your customers want to see how you have already helped other businesses like themselves succeed, so it’s important to gather as much social proof as you can.
Leedfeeder tells us more about the importance of social proof in your B2B outreach emails:
“It’s important to include measures of social proof — customer testimonials, success statistics, or your reviews — to show, rather than tell, how you can help them succeed in their business. Remember when your parents said, “Would you jump off a bridge if everyone else did?” Turns out, the answer from a psychological perspective is yes.”
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