When it comes to selling products on Amazon, keyword research is essential for maximizing visibility and driving sales. But with numerous tools available, finding the best Amazon keyword research tool can be overwhelming.


In this article, we will explore some of the top tools for Amazon keyword research. By understanding their features and benefits, you can make an informed decision and unlock the full potential of your products on the world’s largest online marketplace.


Jungle Scout


Jungle Scout is a powerful tool designed specifically for Amazon sellers. It offers comprehensive keyword research features, providing insights on search volumes, trends, and competition. With its intuitive interface, sellers can uncover high-demand keywords and identify profitable niche markets. 


Jungle Scout also offers additional features like product research, sales analytics, and competitor analysis, making it a versatile tool for optimizing Amazon strategies.


Helium 10


Helium 10 is a popular all-in-one toolkit for Amazon sellers, offering a wide range of features including robust keyword research capabilities. It provides accurate search volume data, keyword trends, and relevant keyword suggestions. And for those looking for a little something extra, Helium 10 also offers advanced features like reverse ASIN lookup, indexing checker, and listing optimization. 


With its comprehensive suite of tools, Helium 10 is a valuable asset for Amazon sellers aiming to increase visibility and sales.




MerchantWords is another specialized keyword research tool designed specifically for Amazon. It boasts a vast database of Amazon search terms, providing sellers with valuable insights into keyword popularity and search volumes. You’ll also want to take advantage of its keyword tracking, competitor analysis, and international keyword research. 


Since it has a focus on Amazon-specific data, MerchantWords is an excellent choice for sellers looking to optimize their product listings on the platform.




Sonar, developed by Sellics, is a free Amazon keyword research tool that offers valuable insights into keyword search volume, trends, and related keywords. It provides real-time data directly from Amazon’s autocomplete feature, giving sellers a glimpse into customer search behaviour. You’ll also get the benefit of its ASIN reverse lookup feature, allowing sellers to discover the keywords their competitors are ranking for. 


With its user-friendly interface and reliable data, Sonar is a useful tool for Amazon sellers.




AMZScout is a comprehensive toolkit for Amazon sellers that includes a powerful keyword research feature. It provides search volume data, competition analysis, and keyword suggestions based on specific Amazon marketplaces. And of course, AMZScout has its own share of additional features, like product research, sales estimates, and inventory tracking. 


Since it has such a wide range of functionalities, AMZScout is a valuable tool for sellers looking to optimize their keyword strategy and drive sales on Amazon.


The Bottom Line


Selecting the best Amazon keyword research tool is crucial for unlocking your product’s potential on the platform. Whether it’s Jungle Scout, Helium 10, MerchantWords, Sonar, or AMZScout, each tool offers unique features to help sellers discover high-demand keywords and optimize their product listings for maximum visibility and sales.


So, if you’re ready to take your business to the next level, choose a tool and get going on that keyword research! Good luck!


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Published On: June 1st, 2023 / Categories: blog / Tags: , /

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