How to Write FAQs – an FAQ for B2B
Do you have an FAQ (frequently asked questions) page on your B2B eCommerce website? An FAQ section not only immediately provides both customers and potential customers with the answers that they’re seeking, but it is a great place to add in original content outside of your blog (therefore boosting your SEO). So, how do you write a great frequently asked questions section for your B2B website? We’ve brought you an FAQ on FAQs to help.
What’s the point of FAQs?
So, what’s the point of FAQs in the first place, and are they really necessary? In today’s world, your potential customers truly have neverending options. By implementing an FAQ section, you can answer any questions your customers may have upfront, and eliminate the risk of losing their interest before they reach out to contact you.
Ripen.com tells us more about the value of FAQs:
“A good FAQ provides value in several different ways. Most obviously it preempts customer concerns, allowing potential buyers to help themselves (while giving your customer service team a small break). That’s a big deal since, according to UPS, nearly 47% of online shoppers are unsatisfied with information they can find before checkout. Putting answers up-front builds legitimacy and trust in your store while covering yourself in the event something goes wrong… you can always point to the fine print.”
Is an FAQ the only place for you to answer questions?
Building an FAQ section means that you don’t have to answer questions and provide information anywhere else on your website – right? Wrong! While your FAQ section gives you an opportunity to provide more information that is not answered throughout your website, you should be finding a way to answer these questions within your website’s main content.
Velocity Partners explains why an FAQ is not the only place for you to answer questions:
“Quite the opposite. If you do have questions people ask all the time, ask yourself why. Then figure out ways to answer these questions before they’re asked. Marcus Sheridan based an entire marketing philosophy on this idea, after using it to turn a struggling pool company into a national powerhouse. He tells all in his 2019 book, They Ask, You Answer. I love his down-to-earth framework and his anything-but-down-to-earth presentation style (get him for your next conference).”
What are the benefits of creating an effective FAQ section?
While having a dedicated space to answer your customers’ questions is a great benefit to an effective FAQ section, this is not the only way that it can provide value to your website. For example, did you know an effective FAQ section can actually drive in more traffic?
The Search Engine Journal tells us the additional benefits of creating an effective FAQ section.
“An effective FAQ resource can educate, inform, and guide the user in a natural way through your website’s content and toward the goals and end results you have set. In fact, an FAQ page is an essential webpage to have on your site. Why? Because FAQ pages can bring in new visitors to your website via organic search and drive them to related pages – most typically deeper blog pages and service pages closely related to the questions being resolved.”
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