Why Consistency Matters in Content Marketing

In order to prove yourself in life, you have to be consistent. And when it comes to producing content, consistency is key to a loyal audience.  

Consistent content marketing means more than simply providing content that aligns with your campaign. You also need to maintain consistency with how, when, and where you publish your content. With consistency, your audience will be able to rely on you for your quality content resulting in repeat traffic. 

Even better, maintaining consistency with your content marketing will improve your search engine optimization. The more consistent you are, the more Google will index your site. 

Consistency can also affect your bottom line. A recent study shows that consistent brands are worth 20% more than those who lack consistency. If your content does not have a consistent voice, tone, or quality, you leave your audience feeling confused and less likely to return. Let’s take a look at the top 3 benefits of consistent content marketing.

Establish Trust With Your Audience

Consistent content helps to establish you as an authority within your niche. Your audience should recognize your tone and voice and identity on each and every platform on which you share your content.

Rebecca Riserbato of Hubspot.com shares what happens when your audience trusts you:

“Creating content helps your business build a relationship with your audience. You can answer their questions and interact with customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.”

Learn What Your Customers Want      

A sporadic post here and there does nothing to build relationships with your audience. To make a strong connection, you need to produce and publish consistent content. It’s one thing to share, but if you’re hoping to build trust and authority, you need to engage.

Jon Simpson of Forbes.com explains the benefit of customer engagement and why consistent content is crucial:

“We recommend engaging with your customers on social media daily. Read their comments, take note of the posts they “like” the most, and keep track of the number of retweets. With this knowledge in tow, you can more easily understand which content is driving engagement and which posts are dropping followers.”

Improved SEO

When your content and publishing schedules are consistent, you are certain to notice increased traffic from your audience. Regular posting improves search engine optimization. Consistently updating your site indicates to Google that your content is not static. In return, Google will increase your site ranking.

Ashely Hill from Business2community.com explains how consistency will improve your SEO:

“First, with every post comes the opportunity to target long-tail keywords, which helps with just getting your pages onto Google’s radar. Second, the more pages your site has, the more authority you’ll seem to have and this helps drive your placing higher in search.”

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