Search engine optimization (SEO) is one of the most effective ways in order to commercialize your business and gain customers for B2B businesses. SEO improves the quality and quantity of website traffic by increasing its visibility in organic search results of major search engines. And with SEO evolving each year due to new technologies and search engine updates, it’s important to make sure your business can keep up with this valuable marketing strategy. In this article, we take a look at what you should watch out for with SEO in 2022, so you know how to help your site rank in the coming new year.

Build dynamic, scalable content that informs your audience

Creating content is essential for driving visitors to your website. However, putting time restraints on your content will prevent your hard work from staying relevant for the long term. Creating evergreen content that will be relevant for 6 months to a year or more is essential for building dynamic, scalable content that can also stand the test of time.

Infomedianfoghmedia tells us more on why evergreen content will be king in 2022:

“Content is an essential component if you want to succeed with search engine optimization in 2022. If you don’t create content, you won’t have anything to rank in search results. If you want your content to rank in search results, you need to optimize it for search engines. So, to keep up with the latest SEO trends, you need to create evergreen content, which is content that is sustainable over time.” 

Mobile-friendliness will greatly impact search rankings

Mobile-friendliness is becoming more and more important as the years go on, and is now a leading factor in keeping customers on your webpage. Let’s face it, no smartphone user wants to spend time on a webpage that has not been optimized for mobile, and will find themselves quickly searching for a source that is.

MindxMaster explains why mobile-friendliness will greatly impact search rankings in 2022:

“In 2019, Google rolled out mobile-first indexing, implying the search engine looks primarily at the mobile version of a website, deeming this the “primary” version rather than of the desktop version. This change is totally understandable, given that nearly 74% of internet users will access the internet solely via mobile devices by 2025. Survey how effective your mobile site is with Google’s free mobile-friendly test.”

Voice search and inquiry

If the presence of Siri and Alexa has taught us one thing, it’s that voice search and inquiry are becoming essential tools. And due to the increasing popularity of voice search, content is needing to be adapted to include spoken keywords and phrases, rather than focusing on how we would type keywords and phrases.

Growth99 tells us more about why voice search and inquiry will become more important in 2022:

“In 2022, keyword searching will have more practical results. Since the implementation of voice recognition to mobile devices and internet software, casual-conversation type of questions will be more used by internet users. Keywords such as Best Yoga Routine is appropriate to use when you consider searches done by typing, but with the increase of popularity in voice searching, How to do yoga can be considered as a new keyword for yoga-practicing topics.”

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