As bloggers and website owners, we all know the importance of optimizing our content for search engines. It’s what gets us in front of our target audience and brings the traffic in. But while you may already be doing keyword research and creating high-quality content, one crucial aspect of SEO that often gets overlooked is the URL slug. It may not seem like a big deal, but this little part of a URL can make a difference in your SEO efforts.

In this blog post, we will explore what makes a good URL slug, and give you some tips for creating SEO-friendly slugs that can help improve your search engine rankings.


Understanding URL Slugs


Before we dive into some tips for creating good ones, let’s first understand what exactly a URL slug is. A URL slug is the part of the URL that comes after the domain name and typically includes keywords related to the content of the page. 

For example, in the URL “,” “how-to-create-seo-friendly-slugs” is the URL slug.

Now, a well-crafted URL slug can give both search engines and users valuable information about the content of a page before they even click on it. For example, a URL slug like “best-seo-tips” immediately tells users that the page will contain information about SEO tips. This can improve user experience and make it easier for search engines to index and rank your pages.


Tips for Creating SEO-Friendly URL Slugs


Now onto the big question: what makes a good URL slug? Check out some of our top tips below:


1. Keep it Short and Descriptive


One important tip for creating SEO-friendly URL slugs is to keep them short and descriptive. Search engines prefer URLs that are concise and clearly indicate what the page is about. 

This means avoiding using long strings of random characters or numbers in your slugs, even if they’re suggested by default by your platform.


2. Use Keywords Strategically


Including relevant keywords in your URL slugs can help improve your search engine rankings. So, why wouldn’t you throw a few in there?

The keyword here, though, is “a few” (ok, two words). You should include key terms related to your content in your slugs, but try not to overstuff them with keywords. The goal is to make your URLs readable and user-friendly.


3. Use Hyphens to Separate Words


When creating URL slugs, it’s best practice to use hyphens (-) to separate words instead of underscores (_) or spaces. See, hyphens are recognized as word separators by search engines, making it easier for them to understand the structure of your URLs.


4. Avoid Stop Words


Stop words are common words like “and,” “the,” “of,” etc. While they may be included in a page’s title, they really don’t do much in terms of defining the content of a page. 

So, including stop words in your URL slugs can make them both longer and less effective for SEO purposes. It’s therefore best to eliminate stop words from your slugs whenever possible.


The Bottom Line


Creating good URL slugs may seem like a small detail, but it can have a significant impact on your website’s search engine rankings. By following these tips and understanding the importance of SEO-friendly URLs, you can improve your site’s visibility and attract more organic traffic. 

So next time you create a new page or post on your website, take some time to craft an optimized URL slug that will benefit both users and search engines alike!

Want to take your SEO efforts to the next level? Whether you need a keyword research plan or consistent, relevant content, we’ve got you covered! Click here to get in touch with, and get started with us today.

Published On: May 14th, 2024 / Categories: blog, SEO / Tags: /

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