Picture this: you’re on the go, and you need to find the nearest coffee shop. Do you pull out your phone and type it in or do you use voice search? If it’s the latter, then you’re in good company. According to NPR and Edison Research, nearly 62% of American adults use a voice assistant, and the numbers are only growing. So, if you want your business to stay relevant, you need to start investing in voice search optimization.
In this blog post, we’ll share four essential tips for getting your website optimized for voice search. Let’s dive in!
1. Create Conversational Content
One of the biggest differences between voice search and text search is the conversational aspect. Simply put, people tend to speak in a more natural and conversational tone when they use voice search. So, you’ll want to work on creating conversational content that matches the way people speak.
This means writing your content in a conversational tone and using questions and answers where possible. And while you’re at it, you’ll also want to make sure your content is easy to understand and free of complex sentences and jargon.
2. Use Long-Tail Keywords
Speaking of conversational content, users have already realized the role of long-tail keywords in voice search optimization. See, when people use voice search, they tend to use conversational, long-tail queries more often than when they’re typing.
For example, instead of typing “Italian restaurant” into a search engine, a user might say “What are the best Italian restaurants near me?” Therefore, it is crucial to use long-tail keywords in your content to appear in voice search results.
Not sure where to find the best long-tail keywords for your niche? Well, there are many long-tail keyword research tools out there, so find the one that works best for you. Or, you can always hire an SEO keyword research service to take the job off your hands entirely.
2. Claim Your Google Business Profile Listing
When someone performs a voice search for a local business, Google will pull the information from your Google My Business listing and use it to respond to the user’s query. This means that your Google Business Profile listing can play a crucial role in voice search optimization.
So, make sure your listing is complete and up to date. And while you’re at it, don’t forget to verify your business and respond to customer reviews.
3. Optimize for Featured Snippets
When a user performs a voice search, Google will often pull the answer from a featured snippet—a piece of content that appears at the top of Google’s search results. So, if you want to get your content out there, it’s important to gain that spot.
To optimize for featured snippets, use a question as your H2 or H3 heading and provide a concise answer in the following paragraph. Google is more likely to pull content from sites that use proper headings, bullet points, and short paragraphs.
4. Make Sure Your Website Loads Quickly
Finally, voice search users expect fast results. This means that if your website takes too long to load, users will likely abandon it and move on to the next result.
To get a better idea of your speed, you can use tools like Google’s PageSpeed Insights to easily check your website’s load times. If your website takes longer than two seconds to load, consider optimizing your images, updating your host, or using a content delivery network.
Get Started with Voice Search Optimization Today
Voice search optimization is quickly becoming an essential part of any successful SEO strategy. Fortunately, by using conversational language, long-tail keywords, claiming your Google Business Profile listing, optimizing for featured snippets, and making sure your website loads quickly, you’ll be well on your way to ranking well in voice search results.
Now, remember to stay on top of your voice search optimization strategy, so you don’t get left behind. Good luck!
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