They may be important for search engine optimization (SEO), but website owners often overlook image alt tags. See, these tags provide alternative text descriptions for images on your website, which not only helps visually impaired users understand the content, but also improves your site’s overall search engine optimization. 

This is why taking the time to craft the perfect alt tags can make a significant difference in your website’s visibility and ranking. In this blog post, we will discuss five tips for image alt tags that can help boost your SEO efforts.

 

1. Be Descriptive and Specific

 

When crafting alt tags for your images, you need to be both descriptive and specific. This means avoiding generic terms like “image” or “image123,” as they don’t provide any valuable information to search engines or users. 

Instead, describe the image accurately using relevant keywords related to the content on the page. For example, if you have an image of a red apple on a recipe page, a good alt tag could be “Red Apple Fruit Salad Recipe.”

 

2. Keep it Concise

 

While being descriptive is important, you should also keep your alt tags concise. Search engines typically recommend keeping alt tags under 125 characters to ensure they are displayed correctly across different platforms and devices, including screen readers.

So, focus on including the most relevant keywords while keeping things as brief as possible.

 

3. Use Keywords Strategically

 

There’s no doubt that working target keywords into your alt tags can help improve your website’s SEO performance. But it’s essential to use these keywords strategically and avoid keyword stuffing, which can result in penalties from search engines. 

You’re looking to choose keywords that are relevant to the image and content on the page, while ensuring they still flow naturally within the alt tag.

 

4. Prioritize User Experience

 

While optimizing alt tags for SEO is important, you should put just as much effort into prioritizing the user experience when crafting these descriptions. Remember that alt tags are primarily for visually impaired users who rely on screen readers to access content, not search engines.

If you want to use them correctly, then the main goal of your image alt tags should provide meaningful context and enhance the overall user experience, not just improving your SEO efforts.

 

5. Include Branding Elements

 

If you can work them in naturally, then incorporating branding elements into your alt tags can be a great way to help improve brand recognition and visibility online. 

So, consider including your company name or relevant branding keywords in image alt tags where appropriate. You may just end up driving more traffic to your website through image searches.

 

Start Using These Tips for Image Alt Tags Today

 

Figuring out how to craft the perfect image alt tags is a great way to optimize your website for search engines and enhance the user experience at the same time. By following these five tips for image alt tags – being descriptive yet concise, using keywords strategically, prioritizing user experience, and incorporating branding elements – you can create the kind of tags that’ll provide a boost to your overall SEO efforts. Good luck!

Need a keyword research plan or content to help improve your SEO even further? If so, we’d be happy to help! Click here to get in touch with MarketingPal.io, and get started with us today.

Published On: April 23rd, 2024 / Categories: SEO /

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