Social Media Marketing for Businesses in 2020

Social media marketing is one of the most effective methods of content marketing out there for B2B businesses. And if you aren’t taking advantage of this opportunity, you are probably missing out on valuable leads and conversions.

When social media first came on the scene, there wasn’t much to offer businesses. Social media was more of a personal platform where you could share pictures and thoughts about your personal life. While you could share links to websites, there was no way to see if this was effectively bringing in traffic.

Fortunately, social media has progressed over the years and has now become a tool that businesses can use to market websites, products, or services.

Why Social Media Marketing is Important for Your Business

Scrolling social media has become a mindless task that over 3.6 billion people use worldwide. That’s nearly half of the entire population of the world! Just by creating a social media account for your business, you can reach 3.6 billion social media users. It’s no wonder that social media marketing is so important!

But social media marketing is more than just being present in front of a large audience; you have to know how to reach that audience. Scheduling posts and using hashtags are just a sample of the ways you can reach audiences on social media.

Karin Olafson from Hootsuite describes why you should use hashtags for social media marketing:

“Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation.

This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers,” says Olafson.

Social Media Marketing Gives You Insights

One of the best features of social media marketing is the insights. Insights show you how many people interacted with your post, saw your post, or clicked on the link in your post. Insights will tell you the age range of the people who saw or engaged in your post. This is important because it lets you know if you are targeting the right audience or if you need to make adjustments to reach a different demographic.

Katie McCall with RivalIQ describes social media marketing insights by saying:

“Community managers can analyze information about their content and followers, and combine it with engagement anecdotes to paint a complete picture of customer interactions with the brand. To put it simply, social media insights enable the marketer to intimately understand the people they’re communicating with at any given time.”

Using Social Media Marketing in 2020

If you’re new to social media marketing or if you need to know how to adjust your social media marketing strategy to match the current 2020 trends, we’ve got you covered.

The biggest trend that doesn’t show any signs of slowing down is visual media and videos. Users love being able to watch a video to give them the exact information they need. And in this instant gratification world, the shorter the video, the better. 

Not only do users love watching the videos, but they are also the most shared media on social media platforms.

Brent Barnhart of SproutSocial says:

“Both long-form and short-form videos are among the most-shared content on social media. We’ve said it before and we’ll say it again: brands really can’t sleep on video anymore. With so many options between ads and organic video, the barrier to entry is lower than ever when all you need is a smartphone.”

Another way to maximize a product or service you’re selling is by linking it directly into the social media post. This gives users a one-stop-shop to view products without having to open an additional application or browser. Having a product readily available to purchase within a social media app expedites the call to action and increases the chance of the user purchasing the product.

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