These days, every good business owner knows what a prominent role social media can play in their success. It is, after all, one of the best ways to engage with your audience and really get your brand out there. However, not everyone has the time or know-how to really take advantage of everything that social media has to offer. That’s why it can be a great idea to hire some outside help. Two of the most important roles in social media are a social media manager and social strategist. But which do you really need? In this blog post, we will explore the differences between a social media manager and social strategist to help you decide which role is best for your business.

What Is a Social Media Manager?

A social media manager is someone who is responsible for creating and managing a company’s social media presence. This includes everything from coming up with original content to post, to replying to comments and messages. In order to do their job effectively, a social media manager needs to have a good understanding of the various social media platforms and how they can be used to achieve a company’s goals. They should also be able to work well within a team and have good communication skills. You don’t want a social media manager who doesn’t have good social skills!

Key Responsibilities of a Social Media Manager:

• Coming up with original content to post
• Managing a company’s social media presence
• Replying to comments and messages
• Keeping up with the latest tools and trends on social media platforms

What Is a Social Strategist?

A social strategist is someone who takes a more analytical approach to social media. They are responsible for coming up with strategies and campaigns that will help a company achieve its goals. This can involve anything from creating and managing ads to conducting market research. Opposed to a social media manager, a social strategist needs to have strong analytical and problem-solving skills in order to be successful.

Key Responsibilities of a Social Strategist:

• Creating and managing social media campaigns
• Conducting market research
• Analyzing data
• Coming up with strategies to achieve a company’s goals

So, Which One Do You Need?

The answer to this question really depends on the goals of your company. If you are looking for someone to simply manage your social media presence and come up with original content, then a social media manager is probably all you need. However, if you are looking to really take your social media game up a notch and want someone who can develop effective campaigns and strategies, then you will need to hire a social strategist.

The Bottom Line

No matter which route you decide to go, just make sure that you hire someone who has the skills and experience necessary to help you achieve your goals. Social media is a powerful tool that, when used correctly, can really help your business succeed. But it’s important to remember that it is just a tool. It’s the person behind the scenes who will make all the difference. So, choose wisely!

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