In the world of SEO (search engine optimization), there are many factors to consider when trying to improve your website’s visibility and ranking. But with the ever-changing landscape of search engines and algorithms, it’s important to keep on top of which factors are still relevant, and which have become obsolete. Take meta keywords, for example. It isn’t a topic that comes up too often these days, so you may be wondering: Should I still use meta keywords? Or am I just wasting my time at this point?

In this blog post, we will delve into what meta keywords are, whether they are still relevant in today’s SEO practices, and give you some alternatives that you can use instead.


What Are Meta Keywords?


Let’s start at the beginning. Meta keywords are a type of meta tag that is placed in the HTML code of a webpage. Basically, these keywords would help search engines understand the content of a page and rank it accordingly. 

But over time, search engines like Google have become more sophisticated in how they rank websites. This has led to some major changes in how they interpret and these keywords.


Should I Still Use Meta Keywords?


The short answer is no. In recent years, major search engines like Google have explicitly stated that they don’t use meta keywords as a ranking factor. This means that spending time and effort on optimizing these keywords may not make much of a difference in terms of improving your website’s SEO. 

In fact, some experts argue that including meta keywords could even harm your SEO efforts by potentially confusing search engines or making your site appear spammy. So, it’s best to avoid them altogether and focus on alternatives to meta keywords.


What to Use Instead of Meta Keywords


Wondering what else will give your SEO performance a boost these days? Here are some alternatives that you can focus on to improve your website’s SEO:


  • Focus on high-quality content: Content is still king in the world of SEO. So, focus on creating valuable and engaging content that resonates with your target audience.


  • Optimize title tags and meta descriptions: While meta keywords may not be as important, title tags and meta descriptions still play a crucial role in SEO. It’s important that they accurately reflect the content of each page.


  • Use heading tags: Heading tags (H1-H6) help organize your content and provide structure for both users and search engines. Use them strategically to highlight important sections of your pages.


  • Build quality backlinks: Backlinks from reputable websites signal to search engines that your site is trustworthy and authoritative. You can try to earn quality backlinks through guest posting, influencer partnerships, or other link-building strategies.


The Bottom Line


So, should you still use meta keywords? The answer is no – there really isn’t much point. With major search engines like Google moving away from using them as a ranking factor, your time would be better spent towards other aspects of SEO that offer greater returns on investment. 

As long as you focus on high-quality content creation, optimizing title tags and meta descriptions, utilizing heading tags effectively, and building quality backlinks, you should be able to set yourself up for success in today’s competitive online landscape. Good luck!

Need a keyword research plan and/or content to boost your SEO efforts? If so, we’d be happy to help! Click here to get in touch with, and get started with us today.

Published On: May 7th, 2024 / Categories: Content Marketing, SEO / Tags: , /

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