Are you tired of spending hours crafting the perfect blog post only to find that nobody’s reading it? It can certainly be frustrating to put so much time and work into content with little to no payoff. But here’s the thing: have you been following the rules for blog post titles?


One of the most important aspects of a successful blog post is the title, and unfortunately, it’s often overlooked. In this blog post, we’ll discuss 5 rules for crafting clickable blog post titles that will grab your reader’s attention and entice them to click through and read your content.


1. Keep It Short and Sweet


One of the biggest mistakes bloggers make is creating long, convoluted titles that miss the main point of the article. Your blog post title should be short, sweet, and to the point. 


Ideally, it should be under 60 characters so that it shows up completely in search engine results and doesn’t get cut off. And for the “sweet” part of things, you should also avoid using jargon or overly complicated language that could confuse your readers.


2. Use Numbers


People love a good listicle, so using numbers in your blog post titles is a great way to grab their attention. It also helps if you can tell readers exactly what they can expect from your content. 


For example, don’t you agree that “5 Rules for Crafting Clickable Blog Post Titles” is more appealing than “Creating Effective Blog Titles”?


3. Focus on the Benefit


Our third rule for blog post titles involves focusing on the benefit of your content. This means that, instead of concentrating on the features of your article, you should emphasize what readers will get from reading your content. 


For example, “Boost Your Blog Traffic with these 5 Simple Tips” is clearer and more attention-grabbing than “5 Tips for Increasing Blog Traffic.”


4. Use Emotional Triggers


Emotional triggers can be a powerful tool in crafting clickable blog post titles. This involves using words that evoke a specific emotion, such as “amazing,” “shocking,” or “hilarious,” to hook your readers and make them want to read more. 


But you can’t just use these words to get attention. You need to make sure that the content actually delivers on the emotional promise you make in the title.


5. Test, Test, Test


Finally, remember that the rules of crafting clickable blog post titles are not set in stone. What works for one blog might not work for another, so it’s important to test your titles and see what resonates with your audience. 


You’ll want to pay special attention to your click-through rates, and adjust your approach based on the data you get.


Start Creating More Clickable Blog Post Titles Today


So, if you want to create blog titles that entice readers to click through and read your content, keep it short and sweet, use numbers, focus on the benefit, use emotional triggers, and test your titles to see what works. 


It may take some practice and experimentation to get it right, but with these five rules for blog post titles, you’ll be well on your way to creating headlines that’ll catch your readers’ attention and help you achieve your content marketing goals. Happy blogging!


Need a hand creating content? If so, we’d be happy to help! Click here to learn about’s blog and social media management service, and get started with us today.

Published On: January 9th, 2024 / Categories: blog, Content Marketing / Tags: /

We Don’t Bite! Get in Touch!