How to Use Social Media to Boost Your B2B Inbound Marketing Strategy
If you’re a part of the highly digital world of 2020, we don’t need to tell you that content is king. We also don’t need to tell you how important social media is in promoting this content – and what more powerful force is there than a good social media campaign? When properly executed, a strong social media presence can make all the difference in your marketing strategy, and result in you coming out on top! We’re going to take a look at how to use social media to boost your B2B inbound marketing strategy, so you can start using your platforms to your advantage.
Why Use Social Media to Promote Your Content?
If your business runs a social media account and is not using it to promote your content, you need to start doing so immediately. There is an abundance of statistics out there that prove just how successful social media can be when it comes to content promotion.
Ryan Robinson of Forbes.com talks about why you need to use social media to promote your killer content:
“High-quality content is key to a successful social media marketing strategy. In fact, according to recent statistics in a joint report from Eloqua and Kapost, content marketing has been shown to produce 300% more leads than paid search as an acquisition channel. Promoting this content through social media and other channels is a great way to drive traffic to your website—and after interacting with this content, consumers are more likely to express an interest in your services.”
What Can I Do to Further Develop My Social Media Strategy?
Beyond simply providing links to your content via your social media posts, there are additional ways to make sure you’re staying on top of your social media game. Let’s take a look at how top professionals in the industry develop their own social media strategies.
Watch Your Competitors
When it comes to building a marketing strategy – social media or otherwise – watching what your competitors are doing is as important as coming up with your own ideas. You do not want to be the one who’s falling behind in your industry in any capacity and this definitely applies to your social media game.
Daniel Newman of Entrepreneur.com gives his opinion on why watching your competitors is crucial to developing your own social media strategy:
“Strategic social media use starts by listening to your competitors as much as your audience, so you have a complete view of what’s going on in your industry. Watch what industry players and influencers say and do online, and pay attention to the tactics that engage thought leaders, competitors, and consumers. A great place to keep tabs on your competition is their blog. See what they are talking about, what their customers are saying, and what pain points are occurring.”
Keep it Interesting
No matter how “boring” your product or service may seem in the cold light of day, there is always a way to make it sound more exciting. Getting creative and building a story allows your potential customers to feel excited about your product and is key to gaining any sort of meaningful social media presence.
Neil Patel of Neilpatel.com gives his opinion on why finding an “unboring” angle is important in his article, “How to Use Social Media to Drive Traffic for B2B Companies”:
“Each B2B with an unintelligible product or service needs to develop an angle that is both understandable and appealing to a broader audience. This will allow them to create an initiative or idea that can gain traction on social media.”
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