How To Use Podcasts to Connect With Your Audience

More and more people are turning to podcasts. Podcasts provide information, opinions, interviews, and entertainment to name a few. For some, it’s a recap of the daily news, for others, it’s listening to their favorite comedian. 

So, what exactly can a podcast do for you and your content strategy? A podcast is another means of reaching your audience. It provides listeners with a human voice. This channel of communication has witnessed increased momentum in recent years.  And maybe it’s time to shift your focus to include more than just written content. 

The idea of starting a podcast might seem overwhelming but it doesn’t have to be. Now is the time to get started. Competition is low and if your current content strategy is proving successful, you already have a captive audience. Let’s take a closer look at how and why you should integrate podcasts into your content marketing.

Stand Out From The Competition

A podcast might be exactly what you need to separate yourself from your competition. Audio content is a powerful and effective way to reach target listeners. The beauty of a podcast is that listeners can choose when and where they want to listen. This is your opportunity to get into their heads.

Maryann Thomas at getcodeless.com explains: 

“When thousands of pieces of content are churned out every day, it can be hard to stand out from the competition. A podcast is a great addition to your digital marketing mix because it can be used to deliver real value and make an impact on your listener.”

It’s Easy to Get Started

The beauty of a podcast is that it requires minimal equipment to produce and publish. As long as you have something to say, you’re ready to go. Take a look at other podcasts that are offered within your niche. If you’re not sure what to share, engage and ask your audience on your other content channels what they’d like to hear.

Georgi Todorov of SearchEngineWatch.com explains why podcasts are so cost-effective: 

“Podcasts are also valuable because of how easy they are to create. Make no mistake, you’ll still need to put the effort in, just as you would with any kind of content. However, you can get started with a relatively inexpensive assortment of equipment, and you don’t need any special training in audio engineering to make an episode that sounds good.”

Podcast Audiences are Loyal 

There is beauty in imagery and the written word, but the familiarity of a human voice helps your audience feel connected to you. Of all the different channels available to share content, podcasts listeners are the most loyal. Your audience will check in each time you share a podcast and are more likely to engage on your other channels.

Ashley Segura Ward of searchenginejournal.com describes how a loyal audience interacts with all channels of your content marketing: 

“This loyalty also translates to other marketing channels. For example, podcast listeners are 20% more likely to connect with a brand on social media. When the podcast is over, audiences will turn to channels like social media to continue the conversations and interact with each other and your business.”

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