Have you decided to take advantage of the incredible business and marketing opportunity that is blogging, and want to start a blog for your business? Or maybe you’re just looking for a meaningful way to document a hobby or passion. Either way, starting a blog could be the best decision you’ve ever made – personally and financially. So, how do you start a blog in 2021? In this article, we take a look at how you can get started with creating relevant and meaningful content today.

Pick your blog’s name and niche

Your blog’s name will set the tone for your entire website, so it’s important that it represents the topic you’re going to be writing about. Whether that includes the actual topic itself or your own name, you’re going to want to make sure that your blog is represented accurately. Not only is it important to establish your blog’s name early on, but you also need to narrow down your blog’s niche. 

Ryan Robinson tells us more about deciding on your blog’s niche:

“Your blog’s niche is the general topic area that you’ll be focusing your content around. Examples include topics like travel, food, fashion, lifestyle, technology, and otherwise. Incorporating a word or two that clearly signals what your content is about, within the name of your blog (like fashionbyjane.com or watchryanhike.com)—will be very helpful for your future blog readers.”

Select a blogging platform

We can’t stress the importance enough of selecting a blogging platform that suits your needs. While there are several blogging platforms out there, you want to make sure that you choose one that’s easy to use, offers the features you’re looking for and presents your content in a way that you find visually appealing.

CareerExplorer explains why millions of users around the world are choosing WordPress for their blogging platform:

“Choosing where you want to build your blog is, of course, essential. WordPress is one of the biggest blogging platforms in the world, with countless plugins and add-ons and endless ways to design your blog. There are 82 million active users of WordPress.”

Write compelling content to create a blog that your readers love

Last but not least, you need to create content for your blog! There are plenty of online sources available to help you research relevant topics for your particular niche. However, before creating regular blogging content, it’s essential to set up your basic pages.

The Minimalists tell us more about publishing content for your basic pages:

“Congratulations! You started a blog, and now it’s time to start blogging. This is where the fun begins. Now that you have your own blog, you get to make it yours; you get to turn your vision into a reality. Start writing and publishing the content for your basic pages: create an About Page, Contact Page, Start Here Page, and any other page you want in the header of your new blog.”

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