How to Discover and Create Content That Your Audience Craves

When you’re consistently writing content on a similar subject, coming up with new content ideas can be, well, challenging. Writer’s block happens to all of us, no matter how seasoned the writer, and there may be times where you feel that you’ve covered every available topic under the sun. However, finding new content that your readers will love doesn’t have to be a challenge. In fact, new content ideas are just waiting for you to turn them into articles if you know where to look! In this article, we take a look at how to discover and create content that your audience craves, so you never have to stare blankly at an empty title space again! 

Analyze Your Existing Content

If you’re looking for new content ideas, look no further than your existing content! Of course, you’re not going to be able to reuse the exact same title or subject. However, by analyzing your existing content, you’ll be able to take a look at the type of content that’s working for your blog and what’s not, and draw inspiration from articles that have performed well. 

Printful.com tells us more on how you can use your existing content for topic inspiration:

“Before you start running in a million directions with your new content ideas, take a moment to understand how well your current content performs. Use Google Analytics to find the best-performing articles on your blog. Then take a good look at them and try to identify how these articles are different from the rest of the content on your blog. Pay attention to the structure, format, and language of these articles. You might learn that your readers enjoy detailed tutorials and interview case studies. A deep dive into your best-performing content can give you an idea of what topics your target audience is most attracted to.”

Research Your Social Media Followers 

Taking the time to research what your social media followers are up to and what they’re talking about can be incredibly helpful for finding fresh content inspiration. It’s important that you know what your followers are currently interested in, so you can provide content that they want to read. Plus, you can take advantage of your social media accounts by asking questions and taking polls to find out what your followers would like to see next.

Quick Sprout explains more on how you can use your social media following as a valuable part of your brainstorming process:

“Start with people who follow you on social media. Click on their profiles and see what they’re talking about. Read through tweets. Check out photos. See what brands they are interacting with. Some of these may lead to a dead-end, but others can be extremely beneficial to your brainstorming process. Plus, if you have tons of social media followers, you’ll always have a huge source of ideas. You could even ask your followers directly. Post a question on your Instagram story, and ask for replies. For example, let’s say you have a brand related to the fitness industry. Ask your followers a question about their favorite unconventional workouts or what meals help them lose weight. The answers will help you come up with new content ideas.”

Learn From Your Industry Peers

While you should never solely rely on what your industry peers are talking about, it is incredibly helpful to check out what has been working for them. Odds are, you’ll be able to similarly benefit off of the topics that have done well for them. However, it’s important to make sure that you are still publishing your own, original ideas as well. 

Buffer.com explains how you can benefit from taking a look at what your industry peers are talking about:

“Look at the top pages in your industry and see what is working for them. If you have a similar target audience, what worked for them will likely work for you, too. It’ll be great to go beyond just your competitors. Are there other companies that you admire, which you can learn from? Maybe because they are in the same space but aren’t your direct competitor. Or perhaps their way of marketing resonates with you. For example, I often like to check out the social media profiles of HubSpot, MailChimp, and Airbnb.”

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