How to Create Scroll-Stopping B2B Social Media Content

As content creators, it’s incredibly important for us to be able to grab our audience’s attention. And in a world that’s becoming more and more reliant on social media, we need to know how to create eye-catching content that will pause your thumb mid-scroll. Social Pilot tells us that people check their Facebook alone eight times a day on average. Each time they return, they’re looking for new content. And with an ever-growing selection of content, it’s important to know how to create your own eye-catching posts to prevent your audience from simply scrolling past your content. In this article, we give you 3 tips on how to stand out from the crowd when it comes to your social media posts in a constant stream of new content.

Write to Your Audience’s Interest

It’s important to note that creating scroll-stropping social media content doesn’t just mean coming up with incredible graphics and captivating short videos. You can create and promote the content you create for your company on social media. However, it’s important to make sure that the content you’re promoting is relevant enough to prevent your audience from simply moving onto the next post.

Upland tells us more about why you must produce relevant content if you wish to promote it on social media:

“If your blog posts, eBooks, or webinars aren’t what your audience wants to invest time into, then you need to reflect on the content you’re creating. Creating relevant and interesting content requires research and persona building. In Ryan Bozeman’s latest blog post on the Marketeer, he said, “Building personas doesn’t have to be a mysterious process. If you want to know what your customers are thinking, just ask.” Once you better understand what your audience wants to read and learn about, then you need to work on promoting it on social.”

Stay On Brand

When creating a social media page, it’s important to develop a brand. This not only applies to the types of images you use, but also fonts, colors, and the general “vibe”. Using free collage templates can help create branded images, and develop an eye-catching and appealing aesthetic that your audience will love.

Fotor.com explains why being consistent with your imagery will help build your audience:

“When you have a consistent look and feel to your images, viewers begin to recognize your brand in their feeds. If you continually put out great content, they will not only recognize your branded images but will also want to click them to learn or read more. Whether you are working with a personal brand, small business, or large company, spending some time on branding is an investment that can pay massive dividends. Branding increases awareness builds trust and loyalty with current customers and draws in new customers. If you are not already consistent with your branding, begin to develop a style guide for your images.”

Leverage Instagram Carousels

Why post one picture when you can post two? Or three, or four, or five? If you’re not satisfied with just one photo telling the story, Instagram carousels are there for you to engage your audience further, without having to oversaturate their feed. 

Forbes.com tells us more on why leveraging Instagram carousels is highly beneficial for capturing your audience’s attention:

“The carousel feature allows you to share up to 10 photos in a single post, so you can share all the photos that are relevant to your promotion without cluttering your followers’ timelines with multiple ads. This also provides a great way to share your exceptionally well-produced brand content with more authentic user-generated content in a cohesive way.”

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