How to Create a Killer Social Media Content Strategy for 2021 & Beyond
For well over a decade, social media has changed the way that we interact with our loved ones, playing a bigger role in our day-to-day social lives than we would have ever previously imagined. This has made social media not only unavoidable but a powerful source that is here to stay.
So, is it worth investing your time into social media for creating your marketing strategy in 2021? Considering that it’s (mostly) free, is extremely effective, and is used by 79% of the US population, it’s safe to say that the time and resources invested in social media marketing won’t go to waste. In this article, we take a look at how to create a killer social media content strategy, so you can help your brand flourish in 2021.
Identify and Set Goals
When creating any marketing strategy, it’s important to identify and set your goals before you get started. What exactly do you wish to achieve as the result of your new social media marketing endeavor? While the answer may seem obvious, setting specific goals and timelines will not only encourage you to stay focused but requires you to participate in valuable market research.
Sarah Aboulhosn of Sprout Social tells us more about why you should set your social media content goals right from the beginning:
“The first step towards a long-term social media strategy is to set your content goals. Having goals in mind will help you start planning out the type of content to create. This process involves digging deep into your brand values as well as researching your audience. Start by getting clear on your overall marketing goals and how you want your content marketing strategy to serve those goals. The more specific your marketing goals are, the better you will be able to tailor your social media content to meet those goals. For example, let’s say that your marketing goals are to convert more sales from social media. Then your strategy should incorporate posts that move people to a landing page or another part of your marketing funnel.”
Conduct a Competitive Analysis
Knowing who your competition is is incredibly important – especially if that competition is close in proximity, or runs an incredibly similar business. Knowing not only who your competitors are, but what sort of content they produce allows you to spot opportunities for expansion and/or improvement on what they’re already doing.
HootSuite.com explains why you need to stay one step ahead of your competitors:
“A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. It will also help you spot opportunities. Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into Twitter or Instagram. You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player.”
Create a Social Media Content Calendar
Creating a social media content calendar is far more important than you could ever realize for developing a killer content strategy for social media – especially when you’re first starting. Not only does a social media content calendar allow you to ensure that you’re posting consistently, but it encourages you to think carefully about the strategy behind your content.
Boosted by Lightricks tells us just what you can achieve by using a social media content calendar:
“You can develop a weekly or monthly plan, depending on your needs. Chart a content calendar based on what you’ve learned about your target audience’s behavior and responses, incorporating ideas you’ve gathered for content that will engage them. This outline will serve as your guide for what and how often to post, and should include concrete concepts that your team will be able to turn into content easily.”
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