You know that you need to include the right keywords in your blog posts if you want them to attract clicks and rank on Google. But what if you’re not including enough? Figuring out how many keywords you need to use for SEO (Search Engine Optimization) while maintaining readability can be a challenging task, but we’re here to help!

In this blog post, we will delve into the importance of keywords in blog posts, and provide you with practical tips on how to effectively use them without compromising the quality of your content.


Understanding the Role of Keywords in Blog Posts


In case you’re still fairly new to the blogging world, let’s back up a bit and clarify what we’re talking about here. Keywords are essential elements of SEO that help search engines understand the relevance of your content to users’ search queries. And when they’re strategically placed throughout your blog post, these words and phrases signal to search engines what your content is about, improving its chances of ranking higher in search results. 

But here’s the problem: more keywords doesn’t always result in a higher ranking. Overusing them can result in keyword stuffing, which can harm your SEO efforts and make your content appear spammy.


How Many Keywords Should I Use in a Blog Post?


While we’d love to give you a magic number, the truth is this: there is no hard-and-fast rule about how many keywords you should use in your content. You’ll find all kinds of advice on the subject from SEO experts, but not everyone seems to agree on a concrete number.

So, what’s our stance? Well, generally speaking, we’d recommend shooting for at least 1 keyword (maybe 2) per 100 words of content. This is usually enough to get your point across without overstuffing.

But again, there’s no one-size-fits all approach. Here are some other factors to consider when determining the ideal number of keywords to use in your blog post:


Focus on Relevance and User Intent


Instead of fixating on a specific number of keywords to include in your blog post, prioritize relevance and user intent. To do this, you’ll need to conduct some keyword research to identify the relevant terms and phrases that align with the topic of your blog post and resonate with your target audience. 

When you understand what users are searching for and craft content that addresses their needs and interests, you will naturally incorporate relevant keywords in a way that enhances the overall quality of your content.


Utilize Long-Tail Keywords


In addition to targeting broad ones, you should definitely be incorporating long-tail keywords into your blog posts. These are longer, more specific phrases that cater to niche topics or specific queries. 

While they may have lower search volumes compared to their short-tail counterparts, long-tail keywords are less competitive and can attract highly targeted traffic to your website. If you choose to change up your keyword strategy by including long-tail variations, you can reach a more qualified audience interested in what you have to offer.


Maintain Keyword Density Naturally


Finally, instead of forcibly inserting keywords into every paragraph or sentence, the most important thing is to focus on weaving them naturally throughout your content. Ultimately, you should aim for a keyword density that feels organic and seamless within the context of your writing. 

And don’t be tempted to sacrifice readability for the sake of including more keywords! Remember, it’s engaging and informative content that keeps readers coming back for more, and a loyal brand following is essential to blogging success.


The Bottom Line


In conclusion, while we’d recommend including at least 1 keyword in every 100 words of content, there is no one-size-fits-all answer to the question of how many keywords you should use in a blog post. So, instead of focusing solely on quantity, prioritize quality by creating valuable content that addresses user intent while incorporating relevant keywords naturally throughout the text. 

By understanding the role of keywords in SEO, utilizing long-tail variations, and maintaining an organic keyword density, you can strike the right balance between SEO optimization and reader engagement in your blog posts. Good luck!


Need a hand identifying the most relevant and valuable keywords for your blog? If so, we’d be happy to help! Click here to learn about’s Topical Authority Content Plans, and start improving your online visibility today.

Published On: March 5th, 2024 / Categories: blog, Keyword Research / Tags: , /

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