If your website’s traffic has been dwindling lately, it might be time to take a closer look at your content strategy. Are you publishing fresh, relevant content on a regular basis? Is your website easy to navigate? Are you targeting the right keywords? If the answer to any of these questions is no, then it’s time to fix your broken content strategy! In this blog post, we will discuss some tips for fixing a broken content strategy and getting your website back on track.

Analyze Your Analytics

If you’re not sure where to start, the first step is to take a close look at your website’s analytics. This will give you a clear picture of what’s been working and what hasn’t. If you see a sharp decline in traffic, take a look at the content that was published around that time. Was it relevant to your target audience? Was it keyword-optimized? If not, this could be the reason for the decline in traffic.

Publish Relevant, Keyword-Optimized Content

One of the most important aspects of a successful content strategy is publishing relevant, keyword-optimized content. If you’re not sure what keywords to target, start by doing some research. Use a tool like Google AdWords Keyword Planner to find keywords that are relevant to your business and have a high search volume. Once you’ve identified some target keywords, incorporate them into your content. Make sure to use them naturally, as stuffing your content with keywords will only hurt your ranking in search engines.

Get Into a Publishing Schedule

These days, it’s not enough to just create content here and there –  you need to be consistent. Creating a publishing schedule will help you stay on track and make sure that your website is always updated with fresh, relevant content. Once you’ve created a schedule, stick to it! Your readers will appreciate it, and your traffic will improve as a result.

For best results, consider publishing new content on a daily or weekly basis. If that’s not possible, aim for at least once per month. Whatever you do, don’t let your website go more than a few months without publishing new content. It will quickly become outdated and possibly even irrelevant.

Make Your Website Easy to Navigate

If your website is difficult to navigate, visitors are likely to leave without taking any action. This will hurt your website’s ranking in search engines and can lead to a decline in traffic. To fix this, start by simplifying your website’s navigation. Get rid of any unnecessary pages and links, and make sure all of your pages are easy to find. If you have a lot of content, consider using a search function to help visitors find what they’re looking for.

The Bottom Line

If your content strategy isn’t working, don’t despair –  there are ways to fix it! By following the tips in this blog post, you can get your broken content strategy back on track and start seeing results. Just remember to be patient –  it takes time to see the fruits of your labour. But if you’re consistent and put in the work, you will eventually see the traffic (and conversions!) you desire. Thanks for reading!

Need some relevant and consistent content that will fit into your budget? See what we have to offer at MarketingPal.io here.

Published On: September 13th, 2022 / Categories: blog, Content Marketing / Tags: , , /