Whether you’re blogging for business or pleasure, we all want to produce content that engages our audiences and drives traffic to our websites. Now, we’re often told that long-form content is the key to success, and that we need to produce in-depth blog posts, whitepapers, and eBooks if we want to see results. But what if I told you that there are benefits to short-form content as well?
In this blog post, we’ll discuss the benefits of short-form content, why less can be more when it comes to content creation, and how to create short-form content that engages your audience.
1. Easier to Create
Let’s face it, producing long-form content takes time, energy, and resources. So it can be challenging to keep up with that all-important consistent publishing schedule when you’re working on a 2000-word blog post or a lengthy white paper.
But with short-form content, it’s much easier to stay on track with your content calendar. You can often produce shorter blog posts, social media updates, or videos without breaking a sweat.
2. More Shareable
In today’s fast-paced, social media-driven world, shorter content is more easily digestible and shareable. Think about it. Which type of content is more likely to be shared on Twitter or Facebook – a 2000-word article or a quick, snappy blog post on the same subject?
More often than not, the answer is clear. Short-form content has a higher chance of being shared and reaching a wider audience.
3. Better for Mobile Devices
Nowadays, people consume content on their mobile devices more than on their desktop computers. And short-form content is better suited for mobile devices because it’s easier to read and engage with while on the go.
Have you ever tried to read a long-form blog post or whitepaper on a small mobile screen? It’s not exactly ideal! So, it might deter readers from engaging with your content.
4. More Engaging (Sometimes)
While long-form content can be informative and interesting, it can also be dense and overwhelming. Your audience may not stick around long enough to become actively engaged. If you’re working with a short-form post, though, it can be easier to grab people’s attention with your engaging content.
For example, how often do you scroll through social media and stop to watch a quick, 30-second video vs a 1500-word blog post? This kind of short-form content can capture the reader’s attention and leave them wanting more.
5. Still Provides Value
Finally, one of the most common misconceptions about short-form content is that it can’t provide value to your audience. But this couldn’t be further from the truth!
Short-form content can be just as informative and valuable as long-form content, as long as you provide your audience with the right type of content. For instance, a quick tip or a listicle could be all your readers need to help them solve a problem.
The Bottom Line
In conclusion, the benefits of short-form content are clear. Short-form content is easier to create, more shareable, better for mobile devices, and can be more engaging, yet still provides value to your audience.
As someone who blogs regularly, it’s crucial to understand that shorter content can be just as effective as long-form content. And by using a mix of both, you can provide a variety of content that meets your audience’s needs. So don’t be afraid to experiment with short-form content and see how it can benefit your blog!
Need a hand coming up with some short-form content? If so, we’d be happy to help! Click here to learn about MarketingPal.io’s blogging and social media management service, and get started with us today.