B2B Content Marketing Strategies That Are Often Overlooked
B2B content marketing has never been more important to building your business, and there are many strategies to employ. So many, in fact, that some of the most basic things about B2B content marketing are often overlooked.
Here are three things you should be paying attention to when planning your B2B content marketing strategies.
Don’t Ignore Your Blog
Many people think that blogs are more of a personal thing, something that mommy bloggers and influencers use to grow and monetize their personal brands. But businesses search for other businesses the same way we all search for everything: by Googling them. Blog posts will not only help draw potential business clients to your site but also tell them a little bit more about why they should want to do business with you.
Inc has this explanation about why blog posts are so important:
“Creating blog posts should take up most of your attention. They not only help make your business discoverable on search engines, but they are the most effective way to generate long-term organic traffic to your website.”
Video is another platform that B2B marketing often doesn’t take advantage of but should. There are many ways to use video, including explaining products and policies or giving potential business clients a better idea of who you are and what you stand for.
Upland explains why you should not underestimate video:
“Video content is dominating social media right now. 100 million hours of video content are watched on Facebook daily. LinkedIn stated that video content shared by Company Pages are five times more likely than other types of content to start a conversation among members.”
Don’t Forget the User Experience
Everyone knows that user experience is important for the consumer, but it’s equally as important for B2B customers. Don’t hastily throw up content just to drive keyword searches. Give potential clients something of value, and they’ll see value in you.
As Neil Patel puts it:
“Creating a moderately valuable piece of content is good. Creating highly engaging content that a variety of different customers can identify with is great. User experience matters for the simple reason that it leads to brand loyalty. And brand loyalty matters because it’s the difference between selling a smartphone and selling an iPhone.”
There are many ways to approach B2B marketing content, and it’s easy to get caught up in planning and overlooking something that could make a huge difference to your bottom line. When you’re developing the strategy for your business, make sure you don’t overlook anything obvious. Blog posts, videos, and focusing on user experience are a few strategies, but there are many more out there.
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