Let’s face it – sometimes, improving your SEO means using some awkward keywords. Maybe you found it through some niche keyword research, and it’s an industry term that doesn’t naturally fit into your content. Or, maybe it’s a long, complex phrase that just doesn’t flow well. But as a content creator, it’s your job to make those awkward keywords work. Lucky you!


Fortunately, there are some strategies you can try to make the process a whole lot easier. In this blog post, we’ll share five tips for seamlessly working awkward keywords into your content.


Tip #1: Use Natural Variations of the Keyword


One way to make awkward keywords feel less forced is to use natural variations of the term. For example, if your keyword is “microscopic dental equipment,” you could use variations like “tiny dental tools” or “miniature dental instruments” throughout your content. 


These natural variations will make the keyword feel less clunky and more organic. Plus, you may even start ranking for some of these other keywords in the process!


Tip #2: Add Context to Help the Keyword Make Sense


Sometimes awkward keywords lack context, which can make them even harder to incorporate into your content. In these cases, it’s important to add context to help your readers understand what the keyword means. 


For example, let’s say your keyword is “underwater basket weaving” (what a niche!). You could add context by explaining the history of the practice or discussing the types of baskets that are made underwater.


Tip #3: Use Long-tail Keywords to Create More Natural Phrases


Long-tail keywords are often more specific and targeted than short-tail keywords, which can make them easier to work into your content. For example, if your keyword is “small business loans,” you could use long-tail variations like “SBA loans for women-owned businesses” or “start-up loans for minority entrepreneurs.” 


Not only will these longer phrases feel more natural in your content, but they can also help boost your visibility in search engine results. And if you’re having trouble finding long-tail keywords, you can always use a long-tail keyword research tool.


Tip #4: Incorporate the Keyword into Subheadings and Bullet Points


If working the keyword into your main text feels forced, try incorporating it into subheadings or bullet points instead. This approach can make the keyword feel like a natural part of your content, rather than an awkward add-on. 


Besides, you should be using subheadings and bullet points in your content anyway. They can help break up your content and make it easier to read.


Tip #5: Don’t Be Afraid to Get Creative


Finally, when it comes to working awkward keywords into your content, don’t be afraid to get creative. Depending on the tone of your text, you could try using puns, jokes, or pop culture references to help the keyword feel more approachable. 


Or, use a story or personal anecdote to add a human touch to the keyword. These creative approaches can make even the most awkward keywords work in your content.


The Bottom Line


Working awkward keywords into your content can be a challenge, but by using variations, adding context, using long-tail keywords, incorporating the keyword into subheadings and bullet points, and getting creative, you can make those awkward keywords work for you. 


Remember, it’s important to deliver high-quality content that resonates with your readers, so don’t sacrifice the flow of your content for the sake of a keyword. With a little bit of creativity and some strategic thinking, you can seamlessly work any keyword into your content. Good luck!


Need a hand finding relevant, rankable keywords for your content (of both the awkward and non-awkward varieties)? If so, we’d be happy to help! Click here to learn about MarketingPal.io’s keyword research and content planning services, and get started with us today.

Published On: January 16th, 2024 / Categories: blog, SEO / Tags: , , /

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