3Ways to Stay Relevant Online
Every business owner knows how important the internet is to their success, but the internet is a big place. If you don’t try to stay relevant, you won’t get noticed. Here are three simple ways to stay relevant online.
1. Keep Up to Date With Trends
Trends change every day. Sometimes, they can change every hour, depending on what’s going on in the world and the hashtag de jour. Memes, trending topics, and slang come and go, but to fit in online, you have to make sure you know what’s popular.
As Relevance puts it:
“In order to stay relevant online, you need to follow along with trends. This is easier said than done, with slang terms, memes, and interests catching wind every single day. Catch the right wave, however, and you’ll be more relevant than ever. You can typically spot trends on social media sites. Keep up to date on trending hashtags and popular search terms. These will point toward growing trends your business can try to capitalize on.”
2. You Need a Website. Really.
If you don’t have a website, you need one. It should be as professional-looking as possible. Go for your own dot com so visitors know you’re an established business. Many business owners think that having a Facebook page is enough, but it really isn’t.
According to Forbes:
“One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.”
3. Optimize Everything For Mobile.
Most people use their smartphones to conduct business, especially when on the go. They pay bills, check the status of orders, and respond to emails. Chances are, your clients interact with your website this way, too. You don’t necessarily need your own app, but you do have to make sure that your website looks as pretty and operates as smoothly on desktop and mobile.
Per Trust Radius:
“It’s important that B2B marketers don’t underestimate the impact of mobile usage on their business’s bottom line. Demonstrating that mobile usage drives revenue can help marketers justify investing in advertising tactics like mobile-optimized landing pages and search ads that provide a positive experience for customers on their phones and tablets. Businesses that don’t prioritize mobile are missing a clear opportunity to effectively reach their customers where they are becoming increasingly more comfortable–on their phones.”
Online culture and trends move fast, sometimes changing by the hour, depending on what’s happening in the world. It can be hard to keep up, but there are some simple things you can do to stay relevant online. Need some help developing a content strategy for your business? Try MarketingPal.io today by checking out our highly affordable packages!